What is digital marketing? Digital marketing is interacting with potential customers through various digital channels. It also helps people to achieve their business goal. You are marketed every time you come online, by ads, email, newsletter, blog post etc. so you already experienced digital marketing.
The Fundamental Digital Marketing
Advancements in technology have led to emergence of a global market whereby all customer related services practiced online.
Business analytics therefore came up with the strategies through which businesses can successfully implement their digital marketing. First and foremost, as a business, you need to identify the purpose of your existence.
After that analyze the possible core factors and choose the best consideration which will be geared towards the success of your business.
In the modern world of business, there exist different digital marketing agendas which are differentiated by the marketing strategies’ goals.
“The consumer is not a moron; she is your wife. “
– david ogilvy
It’s really a reminder that you must understand and know your audience intimately. Otherwise you are not relevant to them. And treating them like a stupid, which is often the result of condescending tone, certainly isn’t going to find you any favor.
Digital marketing vs. traditional marketing
Firstly we need to understand that digital marketing is not the only way of marketing. Traditional marketing does wonders in a few situations. Every method has its own value , its own strategies.
Traditional marketing does not target any specific audience. It is used to reach out to a mass audience. It is because their products are generic and products reach out to almost every person.
Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. There are few categories :
- Print ( magazines, newspaper etc.)
- Broadcast ( TV, radio, etc.)
- Direct mail (catalogue, postcards, etc)
- Telephone (telemarketing, sms marketing etc)
- Outdoors (billboards, fliers, etc)
On the other hand digital marketing targets a very specific audience who needs our products. We can sell or advertise only to those people who need or are interested in our products or services.
There are few ways of marketing digitally.
- Social media marketing
- Content marketing
- Affiliate marketing
- Email marketing
- SEO (Search Engine Optimizing )
CATT Marketing funnel
Let me tell you what CATT basically stands for
C for Content.
A for Attention.
T for Trust.
T for Transaction.
This is the most used funnel method in marketing online to drive sales on online business.
How CATT works?
tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
Evaluation of personal branding
If you want to build a strong brand just remember ‘Do not be the no.1 be the only one’. Think something out the box. Whatever you choose to sell or give that should be out of the box. Choose a category and become a leader in that category. Deciding where to compete is half of your success.
Let’s understand ‘personal brand’ by Mass trust Blueprint.
Examples of a personal brand
Jack Ma. Owner of Alibaba. Who is more famous than his own products, Alibaba Jack ma. Net worth in 2020 is 4,770 crore USD.
Processing strong communication skills will help you in every phase of your life. If you can’t communicate with your audience, you can’t sell. Good communication does not mean speaking in English. I agree that nowadays English is a must language because it is our second language.
There are few ways to improve your communication skills like
Write a lot . the more you write , the better you can write and speak also. Writing slows down your thought process and gives you clarity.
Watch stand up comedy shows and sitcoms. [ F.R.I.E.N.D.S., The office, comicstan ]
Think in English.
Marketing online is all about dedicating yourself to one niche and practicing it daily. At the start you can experiment with what’s for you and not for you. But, after you find your goal, don’t look back and start building your own online business.